Skip to content
Ideal Nutrition, the Florida-based healthy prepared meal brand, announced that it has renewed and expanded its partnership with Square. The company will continue to run its retail stores, franchise operations, loyalty program, marketing, and payroll on Square as it grows from 17 locations toward a national footprint.
Ideal Nutrition has never operated a retail store without Square. Its first store opened in 2019, and the company has added Square tools as its business became more complex.
How Ideal Nutrition Uses Square Today
Across its 17 Florida stores, Ideal Nutrition uses Square Point of Sale on Square Register, chosen partly because it fits the company's standardized store design. Store teams also use Square Handheld for mobile barcode scanning. Square for Franchises gives corporate leadership one view of company-owned and franchised locations, while each franchisee manages an individual Square account. The Menu feature lets the team manage items across sales channels and franchise locations.
Delivery orders run through Square's menu integration with DoorDash, Uber Eats, and GrubHub. That integration has shortened the weekly menu update, which matters because the rotating menu of more than 40 chef-crafted meals changes often. Square Online supports same-day in-store pickup at every location. The company also uses Square Gift Cards, Loyalty, Marketing, Payroll, and Shifts through a single login.
Results So Far
Since the start of 2025, customers have earned more than 17 million loyalty points and redeemed over 64 percent of them. That adds up to more than 110,000 gifted meals. Email campaigns reach customers with an open rate of about 47 percent.
A Statement From Leadership
Founder and CEO Wolfgang Brunet said Ideal Nutrition needs a platform its teams trust, that grows with the business, and that franchisees can use from their first day. "Square has continued to earn our loyalty," Brunet said. James Schonzeit, Head of Food & Beverage at Square, described Ideal Nutrition as one of the most advanced Square sellers on the platform.
The Company Behind the Partnership
Brunet founded Ideal Nutrition in 2014 in West Palm Beach while working as a police officer. He prepared his own meals to support his fitness goals, and colleagues kept asking where they came from. He had worked in finance before entering law enforcement and holds degrees in Business Management and Marketing. Fellow officer Matthew Steinberg, now Vice President, joined in early 2018.
The company has grown from a delivery-only meal prep service into a multi-channel operation producing about 150,000 meals a week. Meals cost $8.49 and are prepared in-house at the West Palm Beach manufacturing facility. Franchising began in January 2024.
What Comes Next
Ideal Nutrition has three stores under construction and expects to reach 20 locations before the end of 2026. It is also evaluating markets outside Florida. The team is exploring Square's AI tools for store-level meal order forecasting based on sales trends and seasonal history.
About Ideal Nutrition
Founded in 2014 in West Palm Beach, Florida, Ideal Nutrition is a healthy prepared meal brand with 17 retail locations in Florida and more in development. It sells chef-crafted, refrigerated meals through its stores, a subscription delivery service, and third-party delivery partners. Visit idealnutritionnow.com.
Sources: Square press release, September 16, 2026 | LinkedIn post
